Penny Play
Brand Design Project
PLAY is a key element of children's personality development, emotions building and social interaction training. Penny Play 陪你玩 is a brand established by an occupational therapist, aiming to educate parents the best way to interact, learn and PLAY with their kids.
Role: Graphic Designer
The brand aims to convey a warm, playful and inviting feel, with a lot of warm colors and shapes, thus the 2 directions that were first proposed:
We decided to go about the second direction of developing a character, but instead of two P's the client thought of replacing it with animals instead. More specifically, a sloth, who is slow but friendly and always patient, and a porcupine, who despite it's pricks is has a warm, adorable and likable personality.
Brand elements like stars, swirls and round blobs were added as decorative elements for social media design. The shapes, stars and swirls are deliberately designed to be looser, and more playful, to imitate a kid's doodle.
